It is seen from the case study that selling of Xbox Kinect is done in different prices at different places. Competitive strategies are permitted by the market nature in Europe. There was variation in prices when retail price was decreased by one of the chief rivals named Saturn as a promotional strategy. It was needed for competing sellers such as media market and Amazon to reduce their prices in order for this move to be countered as products with lowest prices will be bought by the consumers definitely (Suder, 2018). One more cause that could result in price differentiation is that target markets were in different categories like independent core, social core etc. There would be variation in prices particularly reliant on the target market category in majority.